Salone Del Mobile Milano 2012
The Milan Furniture Fair 2012
So, now that I am home & recovered from the Jet lag I can share some of the experience from the 2012 Milan Furniture Fair. The most impressive aspect for a first time visitor is the sheer size of the Fair, the pavilions and the exhibitions set up by the exhibitors. There were 8 modern furniture halls in all to get through, and it took us 2.5, 9am – 6:30pm days just to wander through these, it was tiring and overwhelming at times, but the incredible array of furniture on display, and the fit out’s of the exhibitors stands were just incredible, and it was worth checking out every single one. Not all exhibitors permitted photographs, but I have provided as many as I could of the stand out displays:
Estel’s huge stand featured metal construction with over sized drum pendants.
Brunner created an intimate space with black printed walls and a dynamic ceiling
The outdoor furniture companies always attracted attention with hits of bright green plants, this DeCastelli exhibition provided a private space with metal clad walls and an enticing setting to draw people in, the construction represented their new line well, as they showcased metal clad storage units, that opened up to reveal the storage inside.
The exterior of Pedrali’s space, which concealed giant ‘wheels’ inside, each wheel contained a set of chairs.
Dedon’s space was an enticing tropical oasis filled with greenery and butterflies.
Gruppo Sintesi led visitors through a converted warehouse with a barnyard feel to show off their wares
The internal ‘courtyard’ of Gruppo Sintesi’s stand
An enticing entry way & sneak peek into Felice Rossi
The bar at Rolf Benz, most stands would serve up refreshments to tired visitors! The bigger stands would feature incredible bar spaces.